In a bold and strategic move into Nigeria’s growing sports merchandising industry, former Nigerian referee Joseph Okeke has launched Lookalike Sports Shop, a state-of-the-art sports retail outlet located in the heart of Abuja.
The unveiling ceremony, held yesterday, attracted athletes, entrepreneurs, sports enthusiasts, and members of the business community, all eager to witness what is being dubbed as Abuja’s most stylish and modern sports shopping destination.
Speaking at the event, Okeke recounted his journey from a passionate football lover to a respected referee, and now a sports entrepreneur.
“Football has always been my passion,” he said. “Though I couldn’t play at the highest level, I found fulfillment in refereeing. While officiating, I developed an interest in the merchandising side of the game, starting small at Area 3 and later expanding to Garki Modern Market.”
Okeke explained that Lookalike Sports Shop is a response to a rising demand for a more secure, stylish, and premium shopping experience among customers in affluent districts like Asokoro, Maitama, Wuse II, and Guzape.
“This store is tailored for them. It’s not just a sports shop—it’s an experience,” he said. “The ambiance is designed to make shopping irresistible, even appealing to the Gen Z crowd with Instagram-worthy corners and modern aesthetics.”
Beyond individual retail customers, the store caters to bulk buyers, including schools, football clubs, and event organizers preparing for inter-house sports, club seasons, or end-of-year competitions.
“Whether you’re gearing up for school sports day, managing a local club, or planning a corporate sports event, we’ve got you covered with all types of gear and equipment,” Okeke assured.
Martha Okeke, co-founder of Lookalike Sports Shop, described the venture as the culmination of nearly two decades of expertise in sports retail.
“We’ve been in this business for 17 years. We know what Nigerians want when it comes to sportswear and equipment—and we are delivering it in a modern, high-quality space,” she said. “Whatever your sport, whatever your level, you’ll find what you need here.”
From football kits, boots, and tracksuits to gym accessories, basketball gear, and swimming equipment, the shop promises to be a one-stop destination for both professionals and casual sports lovers.
As Abuja’s population continues to grow and more residents embrace health, fitness, and recreational activities, Lookalike Sports Shop positions itself as a major player in the capital’s leisure and sports economy.
Abuja Business News sees this development as a clear indicator of how entrepreneurship in the sports sector is evolving—bringing passion, professionalism, and innovation to meet rising urban demands.
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