Hisense, a global leader in consumer electronics and home appliances, has officially launched its first flagship brand store in West Africa—located in the heart of Wuse, Abuja. The new store, opened in partnership with Fouani Nigeria Limited, the brand’s official distributor in Nigeria, underscores Hisense’s commitment to expanding its presence across key African markets.
📍 Strategic Location
The store is strategically situated opposite Wadata Plaza, Michael Okpara Street, Zone 5, making it easily accessible for consumers in Abuja and beyond. This new hub offers customers a chance to explore and interact with Hisense’s latest innovations firsthand.
🛍️ What’s in Store
Shoppers can expect a comprehensive range of smart home appliances and consumer electronics, including:
- Premium UHD and Smart TVs
- Energy-efficient refrigerators and freezers
- High-performance washing machines
- Sleek microwaves
- Modern air conditioners and more.
🎉 A Grand Opening
The brand store was officially commissioned on December 13 in the presence of top Hisense executives, Fouani Group representatives, industry leaders, and media personalities. The event was chaired by Ifeanyi Ezeuko, joined by his wife Sheila Ezeuko, alongside Mustapha, the Fouani Group Abuja Branch Manager.
💬 Leadership Speaks
“Today marks a remarkable milestone for Hisense. We’re proud to unveil our first flagship mall in West Africa—right here in Abuja,” said Mostapha Khrains, Marketing Manager for Hisense, Abuja.
“Our goal is to bring innovation closer to the people and make world-class technology accessible, reliable, and affordable. Hisense is the most value-driven electronics brand in Nigeria—and we’re just getting started.”
🌍 A Global Vision with Local Impact
With global headquarters in China, Hisense continues to invest heavily in regional growth, evident through:
- An R&D center in Dubai
- A manufacturing plant in Egypt
- Strategic sports sponsorships, including UEFA Euro 2024, FIFA Club World Cup 2025, and a continued partnership with Real Madrid
Hisense has also contributed to job creation in Nigeria, employing thousands across various roles—factories, marketing, sales, and logistics.
🏠 Smarter Living Starts Here
This flagship location in Abuja isn’t just a store—it’s a destination for smart, connected living. With unmatched after-sales service and cutting-edge technology on display, the Hisense Abuja Brand Store is designed to elevate everyday experiences in Nigerian homes.
Visit the new Hisense brand store today at Zone 5, Wuse – and discover a smarter way to live.
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