Global sportswear and lifestyle powerhouse adidas has officially opened its doors at Jabi Lake Mall, Abuja, unveiling a stunning new flagship store that blends fashion, culture, and immersive design. This launch marks a significant milestone in adidas’ commitment to deepening its connection with Nigerian consumers and expanding its footprint across West Africa.
A Launch That Celebrates Art, Culture, and Style
The grand opening wasn’t just a store launch — it was a celebration of Nigeria’s vibrant heritage. The space was transformed into an immersive art experience, curated by the brilliant Suleiman Ismaila-Gwarzo, fusing traditional motifs with contemporary fashion. Guests were treated to an artistic journey featuring standout installations like the Tushen Gargajiya Pouffes and Northern Trefoil by Charly D’almeida, which brought local artistry into dialogue with global design.
From sculptures of Abuja’s iconic City Gate and Moshood Abiola National Stadium, to hand-painted clay pots and miniature Keke Napep models, the entire store is a gallery of Nigerian identity. Eagle sculptures inspired by the Nigerian coat of arms add a strong symbolic touch — emblems of unity, resilience, and pride.
Exclusive ‘City Tees’ Collection Pays Tribute to Abuja
At the heart of the launch is the City Tees collection, a limited-edition range of t-shirts inspired by Abuja’s landmarks and rich cultural tapestry. Designed exclusively for the Nigerian market, the collection celebrates local identity with artistic graphics and signature adidas style — a true love letter to the capital city.
A Home for Sport, Culture, and Creativity
Dubbed the ‘Home of Sport’, the new flagship store isn’t just a retail space — it’s a creative hub. With adidas Originals, cutting-edge sportswear, performance footwear, and athleisure essentials, the store offers something for everyone — from the fashion-forward to the fitness-obsessed. The space encourages customers to not just shop, but to explore the narratives, artistry, and innovation that define the adidas brand.
According to Ijeoma Arum, CEO of BrandCo Nigeria, the official distributor of adidas in West Africa:
“adidas is more than just a brand — it’s a cultural movement. This store launch is a bold statement about our commitment to empowering Nigerians through design, fashion, and storytelling. Abuja, with its rich artistic and cultural pulse, is the perfect canvas for this next chapter in our journey.”
Strengthening adidas’ Presence in Nigeria
The Abuja store follows the successful rollout of flagship locations in Lagos, and underscores adidas’ broader strategy to connect more deeply with African consumers through localized experiences and community engagement. The Jabi Lake Mall location stands as a symbol of innovation, creativity, and inclusivity, reflecting the evolving identity of Nigerian urban culture.
Visit the World of adidas in Abuja
The adidas flagship store at Jabi Lake Mall is now officially open to the public. Whether you’re looking for high-performance gear, the latest streetwear trends, or simply want to experience a blend of global design with local soul, the store promises a unique journey.
Can’t make it to Abuja? The adidas experience is just a click away at adidas.com.ng — bringing the Three Stripes to every corner of Nigeria.
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