Ascensia Finance Company Launches in Abuja, Targets Underserved Nigerians with Tailored Lending and Investment Solutions

July 11, 2025

Ascensia Finance Company, a newly licensed financial institution, has officially launched operations in Nigeria’s capital city, Abuja, positioning itself as a dynamic player in the nation’s rapidly evolving lending and investment market. With a special focus on underserved individuals, informal traders, and small businesses, Ascensia aims to redefine access to credit and financial services through inclusive and tech-driven products.

Licensed by the Central Bank of Nigeria (CBN) in April 2025, Ascensia opened its flagship office at Samfa Mall in Wuse Zone 5, Abuja. The company unveiled a broad suite of offerings tailored to meet the financial needs of self-employed professionals, SMEs, artisans, traders, and salaried workers.

“Built to Empower”

Speaking during the launch event, Managing Director, Jude Chuka Ezeamii, described Ascensia as a customer-first institution created to empower individuals and small businesses.

“At Ascensia, we are committed to the growth of our clients by delivering inclusive, customer-centric financial services. We understand that traditional banks have left large gaps in the credit space — and we’re here to bridge that gap with trust, flexibility, and innovation,” Ezeamii said.

Key Offerings

Ascensia comes into the market with a comprehensive financial product lineup designed to support both personal and business needs:

✅ Ascensia PayEasy – Buy Now, Pay Later

This flagship product allows customers to acquire electronics, household items, and other essentials with just 30% down payment, spreading the balance across six months — interest-free.

✅ Loans for Self-Employed & SMEs

Self-employed professionals can access up to ₦5 million in personal loans with 12-month repayment terms.
SME operators can secure up to ₦10 million, targeting those in fast-moving consumer goods, services, and supply chains.

✅ PayDay Loans for Salaried Workers

Available to employees in both public and private sectors, offering up to ₦5 million with flexible monthly repayments over one year.

✅ Contract Finance for Vendors

Vendors and contractors supplying goods or services to corporates and government agencies can access invoice discounting and liquidity support, easing project execution without cash flow interruptions.

✅ Group Loans

For traders, artisans, cooperatives, and farmer clusters, Ascensia offers community-backed loans up to ₦3 million, without traditional collateral, repayable within 180 days.

Investment Products: Ascensia Rise & Lock

In addition to credit, Ascensia introduced two key investment vehicles:

Ascensia Rise: Flexible savings with competitive returns. Minimum investment: ₦50,000 with up to 4 withdrawals per month.
Ascensia Lock: Fixed-term deposits starting at ₦500,000, with tenors ranging from 30 to 365 days. Designed for individuals and institutions seeking higher returns on locked funds.

Backed by Partnerships & Infrastructure

Ascensia is affiliated with key financial systems including:

Finance Houses Association of Nigeria (FHAN)
Nigeria Inter-Bank Settlement System (NIBSS)
Remita

These partnerships ensure secure transactions, real-time settlements, and efficient digital onboarding for clients.

A Values-Driven Company

Ascensia’s operations are anchored on five guiding principles, summarized in the acronym TRICE:

Trust
Resilience
Integrity
Creativity
Empathy

A New Era in Financial Access

According to Ezeamii, Nigeria’s current economic climate calls for agile financial institutions that understand the real challenges faced by individuals and small businesses.

“As the economy becomes more complex, traditional banking is struggling to meet the needs of Nigeria’s informal and SME sectors. We are stepping in with tailored solutions that are flexible, accessible, and built around the lives of real people,” he added.

Industry analysts say Ascensia’s launch is timely, given the increased demand for accessible consumer finance, digital payment solutions, and credit for growth-oriented SMEs.